A few years back, video marketing was a means reserved only for businesses with big money. However, due to technology advancements such as Phone and video technology; together with a consistent internet growth, small businesses are adopting video marketing as one of their main marketing tools.
Also, the use of video has become essential for businesses looking to make a name for themselves as well as for those starting up. Clearly, video marketing has become an important tool in the industry as a way to not only attract audiences but also convert them into paying customers. Below are weighty ways different players in the industry are taking advantage of videos as a way to boost their growth.
1. Reaching Mobile Customers
As mentioned above, technology advancements have made it possible to market through mobile phones. This has made the mobile market to increase over the last few years and it has become one of the most important parts for marketers today. Because video marketing has become popular, mobile users have become important more than ever.
According to research by Cisco, it showed that 60% of mobile internet users look for video content only. This is quite extraordinary.
This relatively new concept can be summarised by a quote that is as old as the first video recorded: if pictures are worth a thousand words, then a video is worth at least ten thousand. Truly, it is the easiest way to provide far useful information in a short time.
2. Product Demonstration
The truth is that explaining a complex product is a difficult affair using words alone. Perhaps, you may get close to a perfect explanation using a few screenshots and stock photos. However, one thing is clear, it is difficult to achieve a perfect explanation.
However, an explanation is much simpler with a 30-second video, especially one that’s well made by reliable videographers like Man Made. What does this mean? Well, with a video, you do not only have the power to explain but also offer a demonstration. With this, you will easily be able to overcome challenges like misunderstandings.
A video, like product demos, does come in handy when you need to shed some insight into how different your product is compared to the competition. Although, video demos need a bit of knowledge on how to best create the best instructional videos using the shortest time possible. This will save many customer service questions.
3. Third-Party Proof
A majority of marketers get so over their heads, to a point where they forget the old-fashioned mortar and pestle of marketing, which is the best and effective solution to all marketing problems. What does this mean? Well, it simply means that many marketers forget that recommendation is the most effective way of getting more people into buying a particular product or service.
As a matter of facts, research shows that 80% of people are most likely to buy a product after being recommended the product by someone they trust.
In other words, trying to convert a potential customer into a royal customer takes time, money, and effort. Also, trying to get a customer to recommend a product seems like a huge challenge by itself. However, social media recommendations have proven to make purchasing a product 18% more likely compared to traditional marketing techniques. This is where the power of video comes in.
4. Engaging the User
Engaging the user has always been a central focus for many marketers because it is one of the most effective ways of growing a business. Influences that play a role in user engagements include likes, comments, sharing, and others. People tend to share videos than any other content.
Well, depending on where your business has decided to place its central focus, you can take advantage of all user engaging ways. All you have to remember is that the higher the user engagement, the more invested they are.
Also, depending on your industry, and the type of videos you are doing, it can be fast-paced than interesting, or informative than entertaining. In the long-run, it takes a bit of trial and error to identify the technique that works for you best. It also might take some A/B testing to get everything right.