Do you know that over 52.2 million people in the United Kingdom use social media? We all know how popular social media has become and yet we still find it to be a mystery. According to Maria McGowan, a social media extrovert, she thinks that social media is difficult for various companies to manage simply become social media platforms are always changing and developing. However, despite this, most companies understand the huge benefits of social media and how essential it is to their own marketing plan. It is no surprise that social media can be used to find, attract and retain customers and as much as 78% of all companies now have a specific social media team for their own social strategies. Companies boast social media management in Hampshire, Lancashire and many other places in the UK.
What is a Social Media Campaign?
This is basically a marketing plan or strategy that is created in line with your specific business’s goals and executed on various social media pages. A good social media campaign does not need to be very complex and it can actually be quite simple.
A particular campaign is quite different from regular daily postings on your social media pages, since it is all about a specific drive to get more customers, sign-ups etc. that can be easily measured. Each campaign has a particular goal that needs to be achieved. Some of these goals are usually to get more people on the company’s website, sell more products, launch a new product or service, get traffic to particular pages on a website, get feedback from current or past customers etc.
What Are the Positive Impacts of These Campaigns?
For one, they drastically increase brand awareness as well as improve levels of engagement on various platforms such as Facebook, Instagram etc. This is all possible because each campaign is hyper-focused on a particular goal. A good social media campaign can also increase organic traffic through SEO since social traffic is a ranking factor.
One great thing about social media campaigns is that they are relatively cheap. Anyone can freely sign up and publish content on social media as well as create paid campaigns. Due to the low cost of creating these social media campaigns, they are quite attractive to most businesses.
How Do You Set Up These Campaigns?
The first thing you need to do is set a specific goal for the campaign. Some sample goals include getting more social engagement, increasing your number of likes or followers, sharing a specific achievement etc. Before you even start any campaign, you need to have a specific goal and this will also help to place the campaign within your current social media strategy.
2. What Content and Approach Will Be Executed?
Before you can develop and launch any campaign, you will need to decide on what content you will be using as well as your particular approach or angle. You will also need to decide if you will be using any particular tactics. Some examples include having a guest blogger, videos etc. One great and effective approach would be to give something of value to your customer such as a free trial, discount, giveaway etc.
3. The Platforms Used
Next, you will have to figure out which particular social media you will want to execute your campaign on. For example, you can execute on Instagram, Twitter, LinkedIn, Facebook etc. You will have to ensure that the platform you use is best for the type of campaign, content and ensure that the audience will be receptive to it.
4. Take Part in the Campaign
After you’ve launched your particular campaign, you will need to actually take part in it and engage with the people who interact with your ad or campaign. You will actually improve how effective the campaign is if you engage with the consumers and this will actually improve how your brand is perceived. It will build brand awareness and consumer relationships.
Lastly, you will need to do an evaluation of the campaign after it has been completed. You won’t know what went wrong or right if you don’t do an evaluation and this is essential for future campaigns. You will need to find out what went right and wrong and if you found out any new information. You will have to analyse all of the results and this will help you to determine if the original goal has been achieved.