If you’re new to the marketing world or you did indeed have an informative conversation with a marketing professional, we’re sure that your ears were graced with several new acronyms. And at the time they let you being confused. But don’t worry though, our article has got you covered with the marketing acronyms!
If you heard this one and you’re unsure, it means Call To Action. In essence, this refers to any piece of material used in advertising that goes on to persuade a listener, reader or viewer to carry out a specific action such as “click here.”
This is the shortened form of Click Through Rate. And, it simply distinguishes the total population who did indeed click on a link vs the ones who simply viewed an ad, email or site page. CTR is used for the purpose of analyzing the true success of a particular websites’ ad campaign in addition to how effective their email campaigns were.
If you’ve heard the term GA, it means Google Analytics. And it serves for the purpose of allowing users to not only measure their ROI but also keep track of applications, videos and even sites for social networking purposes.
The acronym UX means User Experience and it indicates the attitudes and emotions a person has about using a service, product or system. And it also includes any meaningful, valuable, practical and effective aspects of human and computer interaction.
CRO stands for Conversion Rate Optimisation and it is a system that has been designed for the purpose of increasing the visitor percentage to a specific site that actually turns into a successful customer. Additionally, it also refers to the people that perform actions on a page, for example, making an enquiry after landing on a 3D animation services page.
BR or the Bounce Rate are those who view a site and deviate from the actual site after they have viewed no more than one page.
And, if you’ve heard anything about SMM and you’re unsure, it simply means Social Media Marketing.
Your ROI or Rate On Investment is simply the ratio of the profit you made vs your investment cost. And when a user experiences a high ROI, their gain has indeed been favourable when compared to the cost.
The NPS or Net Promoter Score is a tool that is widely used to monitor customer loyalty. And it is indeed an alternative method of doing research on customer satisfaction as it applies to income growth.
Your YOY is your Year-On-Year in terms of prices or just figures and they are compared to the previous year.
If you’ve heard the term SQL, it means your Sales Qualified Lead and it refers to a customer or more so a potential customer that has been vetted by extensive research. However, this is done by the marketing department, followed by the team dealing with sales. And after this process is completed, they are ready for the upcoming portion of any sales process.
Your MQL is your Marketing Qualified Lead and it refers to your lead who indeed has an interest in what your brand has to offer. And they will more than likely become a customer when compared to that of others.
PPC is the Pay-Per-Click or simply what it costs for each click. This is a model of advertising is effective and supplies direct traffic to a website. And, the publisher is paid for every clicked ad. PPC generally show up on the first-tier in an engine.
This refers to a pricing model known as the Cost Per Lead. Simply put, this allows the advertiser to receive a payment for a sign-up process. Additionally, CPL also refers to lead generation online.
The term SERP is simply the Search Engine Results Page. In other words, these are the pages that show up depending on what a user queried. And, results are shown based on the query of keywords which were input by the user.
The acronym KPI means Key Performance Indicator. And it goes on to evaluate the success of completing performance objectives. These can be observed for employees as well as an organisation along with others.