Just about everyone knows about social media, and around 52.2 million adults based in the UK alone use it. So it is hard to understand why many of us still find some of its elements to be so mystifying. Social Media Expert, Maria McGowan, recently published an article surrounding this topic for LinkedIn. She suggested that the reason social media becomes so overwhelming for many companies has to do with the consistent development and morphing of the different social-media streams.
Never the less, companies are starting to recognise the countless benefits linked to social media marketing when using them as platforms in order to attract and engage with more consumers. Today, 78% of businesses have their own dedicated teams when it comes to the output of their social media. Here are some insights from expert Basingstoke marketing agency, Fruitful Marketing.
What Is a Social Media Campaign?
The brief description of a social media marketing campaign involves a planned marketing strategy, which aligns with the goals and aims of the business, through a social media platform. The good news about these campaigns is that you get to decide how complex or simple you would like them to be, which means it’s really worth giving it a try.
Campaigns are different from day to day social media posts or efforts in relation to their targeting, measurability, and increased focus. These campaigns should be focused on singular business goals or aim. The main goal should include getting feedback from the users, promoting company milestones, increasing website traffic, direct sales, and launching new services or products.
As highlighted previously, a marketing campaign on social media usually increases brand awareness. This is also one of the quickest methods to enhance engagement over the different social media platforms because a campaign is focused and goal-orientated. If implemented in the correct way, it can also assist with improving SEO (Search Engine Optimization) ratings, due to the opportunities to drive website traffic via the campaign.
Perhaps the biggest advantage of marketing campaigns on social media has to do with how cost effective it is. The sign up is free on all platforms, which enables a way to publish the content for your campaign for free. In addition, if you decide to pay for advertising on social media, these are the advertising streams that are typically low cost when compared to the other types of advertising strategies.
How Do I Organise a Social Media Marketing Campaign?
1. The Campaign Goals
First, think about your goal or aim for the campaign. Are you interested in increasing your followers, generating an increase in online engagements, or highlighting an achievement of the company? To begin any campaign, it is important to have a goal in mind about what you would like to achieve from the campaign. Important note: It is also important that the campaign matches up to the overall strategy you have in mind for social media.
2. Content and Approach
Before you decide to launch a campaign, it becomes important to think about the content material and your approach. What type of tactics will you be using in the campaign? For example, you might want to use blogs, guest speakers, videos, etc. In addition, you may want to think about adding something of value. For example, certain companies attract the attention of consumers in the way of running a competition or offering discounts.
3. Social Media Platforms
The next decision involves choosing what social media platforms you would like to use to share your content on. You probably already use at least one platform or more for your company. However, you need to consider whether these will reflect a target audience that your campaigns are aimed at.
Once you start sharing the materials for your campaign across social media, you have to prepare yourself to engage actively with the participants. There is not much point in spending a lot of your time creating the perfect campaign and then just leaving it. The most important aspect of improving the effectiveness of campaigns is to engage actively with the consumers that take part. This is also a beneficial way to build up relationships with consumers as well as validate your presence on social media.
The key elememts in campaigns that are successful in the future involve evaluating how your past campaigns have done in the way of finding out what did and what didn’t work. As a campaign is coming to its end, you should be assessing the evolution of that campaign. Are you able to identify any negative or positive outcomes of your campaign? Were you able to uncover any new or surprising outcomes from the campaign? Did the campaign reflect the overall marketing strategy on social media? It is important to analyse the content that you received over the campaign. This will help you to gain insight into whether the campaign has met your goals.