Today, we all know what social media is. As a matter of fact, as many as 52 million adults in the UK are on social media. But, why are so many companies still struggling to figure out social media? Social Media Expert (Query: Expert or expert?), Maria McGowan, recently dove into this topic for LinkedIn, and she is of the opinion that social media can sometimes be a bit too much for businesses due to its constant changing and the volatility of social media streams. All the same, many companies have witnessed the many good things that social media marketing has to offer, especially in regards to attracting and engaging consumers, with almost 80% of companies now setting up dedicated social media departments for maximum benefits. Here, top Hampshire branding agency, Muze Creative, explores this further.