Today, we all know what social media is. As a matter of fact, as many as 52 million adults in the UK are on social media. But, why are so many companies still struggling to figure out social media? Social Media Experts (Query: Expert or expert?) from outsourced marketing manager company Bang Consulting, recently dove into this topic for LinkedIn, and she is of the opinion that social media can sometimes be a bit too much for businesses due to its constant changing and the volatility of social media streams. All the same, many companies have witnessed the many good things that social media marketing has to offer, especially in regards to attracting and engaging consumers, with almost 80% of companies now setting up dedicated social media departments for maximum benefits. Here, top Hampshire branding agency, Muze Creative, explores this further.
So, what exactly is a social media marketing campaign?
Simply put, a social media marketing campaign is a promotion strategy that makes use of social media platforms to achieve company goals and objectives. Social media marketing campaigns are very flexible in nature. This means that they can be as simple or as complex as you want. You have no reason not to try one today!
Campaigns are different from ordinary day-to-day social media activities in that they have a targeted focus and their results are measurable. An ideal social media strategy should have a single goal or objective. However, it can still focus on multiple objectives such as improving sales, launching a new product/service, promoting a company milestone, increasing web traffic and many others.
What are the benefits of using social media marketing campaigns?
As mentioned earlier, these campaigns are focused on promoting brand awareness as well as improving customer engagement on social media. When done properly, social media marketing campaigns can help enhance SEO ratings, as you are able to generate web traffic using the campaigns.
One of the biggest advantages of the campaigns is that they are affordable. Social media sites are free to join and you can publish all the content you want for free as well. If you have some money to spend, there are specialised ad streams that are very affordable in comparison to other marketing campaigns out there today.
How do I set up a social media marketing?
1. Campaign Objectives
What is your main objective for the campaign? Do you wish to increase online engagement with consumers, highlight a company milestone or simply get more followers? To start a campaign, you’ll need to establish an objective or a goal that you want the campaign to attain. Note: the specific campaign should align with your overall social media strategy.
3. Approach and Content
Prior to launching your campaign, it is important to consider your approach and the type of content you intend to publish. Are there any special techniques you’ll use in your campaign? For instance, will you use blog posts, guest speakers, videos, etc? On top of this, you may need to offer something extra to your subscribers such as special rewards and discounts.
4. Social Media Platforms
Which social media platforms do you intend to make use of in your campaign? Do you already have accounts or business pages on these sites? Also, are the members of these social media sites your target audience? You need to look at all these factors.
Once you begin sharing your promotional content on the social media platforms, you’ll need to be ready to engage with prospective clients and customers. It wouldn’t be wise to just set up your campaign and leave it to run itself. You need to actively and continuously engage with your followers so that you can build strong customer relationships and validate your presence on social media.
The key to hacking the world of social media campaigns is evaluating your previous campaigns. Look for the techniques that worked and build on them. You also need to identify techniques that didn’t work so that you future campaigns can evolve. Do you get positive or negative results from your campaigns? You need to thoroughly evaluate all the feedback you get from your social media followers and campaign participants if you want your future campaigns to be successful.