Several decades ago, video marketing was only for the rich and financially stable. Now, thanks to the evolution of the internet, everyone, including small and medium businesses, can take on video marketing without breaking the bank; examples include a video production agency in Surrey. Video marketing provides a better way to reach out to target audiences and make your product or brand known as well.
If you are looking to get your business known, and reach out to target audiences, video marketing is the way to go. You can also use video content to help scale operations even farther. Outlined below are some of the ways you can use video marketing to grow your business.
1. Reach Out to Mobile Customers
Almost everyone today owns a mobile phone or a smartphone. This has made the mobile market a key target for marketers today. Whoever your target audience or customers are, you can be assured they have a mobile phone, which makes targeting them even easier. According to a study conducted by Cisco, more than 60% of all mobile internet traffic goes to video content. People today spend much of their time watching video content with their smartphones. You can, therefore, use this to your advantage to target and even reach out to potential customers on mobile. The best thing about video content is that you can squeeze lots of information into a short video clip.
2. Create Explainer Videos for Your Products
Although manuals with screenshots of images and stock photos may still be a thing today, explainer videos are relatively easier to understand. This is particularly the case when trying to explain a complex product to the audience. While a written manual would take several minutes to understand, a 30-second video would cover the same material more easily, providing the user/audience with in-depth information. You can use the video clip to clear any misconceptions some viewers or users may have about your product.
A product demo video, for example, comes in handy when trying to shed some light on a product you are planning to introduce to the market. The video can be in the form of an instructional/explainer video to help audiences understand bits they might not have understood from a written manual. Doing this should see increased impressions and conversions in the days to come.
3. Give Third-Party Proof
It’s easy for a marketer to forget the good old ways used to market and promote products. One of the best ways to get your product known, and drive sales, is by getting more people to buy/use the merchandise. If a good number of people use your product, and like it, then the chances of them recommending it to a friend or colleague are much higher. That said, most people will buy or use a product after they have seen a friend use it, or after it has been recommended to them.
Getting your loyal customers to share information about the product with their friends, and especially on social media, will help drive more sales. It works even better if the audiences and customers share a video of themselves using the product.
4. Grow User Engagement
User engagement plays a huge role in the success of a business, and also makes it possible for the business to grow. Creating videos about your brand or product helps engage target audiences and customers even more. When more people get to watch your videos, comment on the sale, like, or even share the videos on social media, your brand gets more exposure, thus driving sales even higher.
How much traction the videos gain depends on the business’ central focus and what your target audiences are. Whatever your market is, creating informative, educative, and high-quality videos should help attract more audiences and improve the number of impressions.
For a video marketing campaign to be successful, you need first to identify your target audience, what they like or are looking for in a product. It is with this information that you’ll know how to approach them, as well as create content suitable for them. It will take some time for you to start seeing impressions from video marketing campaigns. If done right, you should start recording more traffic and sales in no time.